LONDON, August 27 /PRNewswire/ --
- European Internet Audience Soars to More than 240 Million Visitors in June
- Regional Online Penetration Highest in the Netherlands and Nordic Countries
comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of the online behavior of European Internet audiences based on data from the comScore World Metrix audience measurement service, showing Russia as the fastest-growing Internet population on the continent.
(Logo:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)
Fastest Growing Internet Audiences in Europe
The total number of European Internet users grew 8 percent during the past year to 241.8 million visitors in June 2008. Russia ranked as the fastest-growing Internet audience in Europe, up 27 percent to 17.5 million visitors, followed by France (up 21 percent to 31.5 million visitors), Spain (up 15 percent to 16.2 million visitors), and Ireland (up 15 percent to 1.6 million visitors).
Growth of European Internet Audiences Ranked by Year on Year Growth Rate* Total Unique Visitors (000)** Age 15+ Home & Work locations June 2008 vs. June 2007 Source: comScore World Metrix Country Jun-2007 Jun-2008 % Change Europe 223,922 241,847 8% Russian Federation 13,791 17,490 27% France 26,106 31,463 21% Spain 14,074 16,245 15% Ireland 1,400 1,606 15% Switzerland 3,743 4,183 12% Denmark 3,109 3,437 11% United Kingdom 31,669 34,860 10% Belgium 4,807 5,237 9% Italy 17,905 19,455 9% Sweden 5,351 5,766 8% Austria 3,767 4,056 8% Norway 2,654 2,835 7% Germany 32,857 34,986 6% Finland 2,848 3,015 6% Netherlands 11,287 11,227 -1% Portugal N/A 3,618 N/A * Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Internet Penetration by Country
Internet adoption was highest in the Netherlands, where 82 percent of the country's total population age 15 and older went online in June. Adoption rates were also high in the Nordic countries, with Denmark (77 percent), Sweden (76 percent), Norway (76 percent) and Finland (69 percent) rounding out the top five.
U.K. Internet users spent the greatest amount of time online, averaging 28.5 hours per user per month, while German Internet users recorded the most page views, averaging 2,906 pages per visitor. Although Russia had the fastest-growing audience in Europe, it ranked near the bottom in terms of penetration and page views.
European Internet Usage Overview Ranked by Penetration of Total Country Population Age 15+* Total Unique Visitors (000)** Age 15+ Home & Work locations June 2008 vs. June 2007 Source: comScore World Metrix Penetration of Total Country Average population, Age Hours per Average Pages Country 15+ Online (%)*** Visitor per Visitor Europe 39% 23.3 2,665 Netherlands 82% 23.4 2,884 Denmark 77% 16.8 2,406 Sweden 76% 21.7 2,901 Norway 76% 19.9 2,480 Finland 69% 20.0 2,644 Switzerland 66% 19.0 2,176 United Kingdom 65% 28.5 2,836 France 61% 23.3 2,544 Belgium 60% 19.9 2,343 Austria 58% 16.0 2,078 Ireland 49% 14.6 1,536 Germany 49% 23.2 2,906 Spain 47% 25.1 2,218 Portugal 41% 19.8 2,393 Italy 39% 18.8 1,971 Russian Federation 14% 16.0 2,091 * Rankings based on the 16 individually reportable European countries in comScore World Metrix. European Internet audience figures are comprehensive and include visitation from countries that are not individually reportable. ** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. *** Geographic population breakdowns supplied by U.S. Census Bureau, 2007.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit
http://www.comscore.com/boilerplateWeb site:
http://www.comscore.comJamie Gavin of comScore, Inc., +44-207-099-1775,
worldpress@comscore.com ; Photo:
http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO , AP Archive:
http://photoarchive.ap.org , PRN Photo Desk,
photodesk@prnewswire.com
Copyright: 2010 PR Newswire Europe. All rights to PR Newswire Content are owned by PR Newswire Association LLC and/or its Affiliates or used under l
icence from their licensors. Any copying or other use of PR Newswire Content including without limitation by caching, framing, linking or otherwise is expressly forbidden
without the prior written consent of PR Newswire Europe Limited or an appropriate Affiliate.
ADVERTISING